Five Guys is an ever expanding burger franchise that has restaurants in every state and even in other countries. They pride themselves on doing one thing, and doing that thing well: making burgers. However, society is changing and is becoming more health conscious.
The new brand of Five Guys opens up the door for healthier, leaner menu options such as chicken and sweet potato fries. Because the owners are so prideful of their origin and history the logo and colors have a slight vintage feel.