Remedy Energy Gum is a subsidiary of Cadbury Adams USA LLC and is marketed towards active young adults ranging from 18 to 30. The product itself provides a burst of flavor and energy while proving to be just as durable and long-lasting as any chewing gum.
This gum phenomenon paired with a great marketing strategy will push this product into the minds and hands of everyday consumers. The logo captures a energy burst and changes color to reflect the flavor. A shattered glass pattern runs throughout the campaign to provide the feeling of adrenaline and energy that the gum provides the consumer.